What cultural values shape your priorities and actions?
I have heard it said that western (european and north american) societies are based on an "Innocence versus Guilt" mentality, wheras eastern (middle-east, far east, and northern africa) societies are based on an "Honor versus Shame" mentality, and that tribalist (southern africa, rural tribes in all other parts of the world) societies are based on a "Strength vs Weakness" mentality.
In many anthropological and missiological circles, this is taken as established fact and rarely questioned. And there are good reasons to see these basic differences as real. For example, see this anecdote (http://www.iculturelink.com/pitfalls-for-westerners-in-a-shame-based-culture/) and many other such published anecdotes.
Westerners, so the theory goes, are very concerned with doing what is "right" and avoiding what is "wrong". Those in Oriental cultures however, says the theory, are more concerned with doing what will bring honor... not only to the person themselves, but to the person's family. These cultures are more focused on the group / the collective in general, as opposed to more of an individualistic focus in Western cultures. For this reason the concept of "saving face" is more important in Eastern cultures.
I think there's a fair amount of truth to the generalization. However, I have a few thoughts.
1. Often these categories are brought out by people who are trying not merely to describe, but to prescribe.
That is, when someone like David Marantz writes his book "Afrian Friends and Money Matters", although they generally try to stay neutral ("this is how an African thinks about friendship"), they sometimes slip into persuasion mode ("these are the problems with how Americans conceive of friendship").
Likewise with these categories. The persuasion can be mild and innocent, as in trying to help someone understand a non-western culture so as to not offend people when he/she travels there, or it can be subtle/deadly, as when someone suggests that the understanding of the Gospel that emphasizes Christ's substitutionary propitiatory atonement for individuals' sins is misguided and is superseded/overshadowed by the Bible's teaching about ethics and personal morality or the global kingdom-of-God teachings.
In other words, if one is simply pointing out differences between societies, fine. But if one goes beyond this and indicates that we shouldn't be so focused on guilt/innocence because that's a culturally myopic "Western" perspective on the gospel, I say in response that the Bible itself is our only absolute standard... And what if, in fact, the Bible has had a historically larger effect on "western" society than on "eastern" society (e.g. when Paul the apostle was directed into Europe by the Holy Spirit rather than into Asia, in Acts 16)? Our goal is not the average of all cultures, but conformity to the Bible!
Learning about other cultures' subconscious/ingrained values can be helpful in understanding our own cultural glasses, but there is an equal danger of uncritically adopting other cultures' values. The Bible alone is the perfect truth....
2. Is it really true that the Western value system is "guilt-innocence" based? I think it might more accurately be characterized as "pleasure-pain" based instead. In other words, Westerners seem to put highest value on personal pleasure, and avoiding personal pain. "Doing the right thing" is not quite as important, subconsciously, it seems to me. Pleasure comes in different forms - money, shopping, technology, entertainment, movies, sex, and most importantly, health...
3. The question is asked by others - how best may the Gospel be wrapped in a presentation that most appeals to the subconscious values of people in different cultures? Paul talked about "becoming all things to all men so that I might by all means save some", referring to following Jewish cultural traditions when talking with the Jews, Greek cultural traditions when talking with the Greeks, etc.
Missiologists today talk about presenting the Gospel to Oriental Muslims in terms of "Christ the Victor who triumphed over sin and death and the devil and was brought to a position of supreme power and glory by His Father (Philippians 2)". In other words, emphasize the parts of the gospel that most resonate with the cultural values of the person you're witnessing to. Missiologists talk of couching the Gospel to tribalists in terms of the absolute power of God who raised His Son from the dead, "since it was impossible for Him to be held captive to it", and His absolute superiority and supremacy over all the evil spirits. In the New Testament, whenever Christ commanded a spirit to do something, it had to obey immediately.
This understanding of cultural values has some usefulness, since the Bible does talk about these other "perspectives" on the Gospel... But there are some pitfalls to be careful about. Eventually the full counsel of God MUST be presented... and before the person 'converts' too! ...or else how will he/she be able to knowledgeably 'count the cost' of following Christ? If the cost is not understood, there will be many initial converts, but most of them will fall away.
For example, the Oriental Muslim must understand that the way of Christ is characterized by extreme dishonor... "You will be hated by all men on account of My name," said Christ. They will bring dishonor and shame upon their families. Christ's own exaltation came after His extreme descent into degradation and dishonor (Philippians 2 again!). The tribalist must understand that the way of Christ will be accompanied with extreme weakness (2 Corinthians 4).... "My grace is sufficient for you... [My] strength is perfected in [your] weakness..." said God in 2 Corinthians 12:9.
4. Perhaps the way to avoid the pitfalls is to focus on heaven!...
Will Jesus' disciples receive honor? Absolutely... but it will only surely come in Heaven. Before that, it will come and go capriciously. On that day, the honor will come from God Himself. John 5:44 - "How can you believe, when you receive glory from one another and you do not seek the glory that is from the one and only God?"
Will Jesus' disciples receive power and be "set securely on high" forever (and get to judge the angels)? Absolutely. But there will be many valleys of weakness in this earthly life before we finally get there.
Will Jesus' disciples receive "pleasures forevermore"? Absolutely. Not here. There.
5. Perhaps John Piper (known for his teaching of "Christian Hedonism") is a good example of wrapping the gospel in a message that is aimed directly at the pleasure-seeking hearts of Americans (including myself of course). All his dozens of books are perfused with that thesis: the eternal pleasures that come from God are eminently WORTH.... anything/everything/putting-Christ-first-and-obeying-Him.
6. I wonder if the cultural values of the so-called "Generation X" or "Generation Next" (the young generation of current Americans and Europeans) might be slightly modified from pleasure-pain.... namely, excitement-boredom. In other words, having a life that is "fun" and "exciting" and "happening" and "in the center of the action" and "not-out-of-the-loop" might be a cultural value that is pervasive across American youth (and conversely, the thing to avoid at all costs is having a "boring" life). Similar in some ways to the Roman culture right before they fell.... circuses, gladiators, people thrown to the lions in the Coliseum, etc...
Perhaps this is a slight shift in American cultural values...? Or perhaps this is just the age factor, and the youth of all cultures would evince more of this than the elders? But I wonder if the technology of America has exacerbated this trend.... e.g. Hollywood movies, television shows, video games, Facebook, Twitter, etc.
7. And so the challenge to the next generation of American evangelists.... what does the Gospel of Christ have to offer to excitement-hungry teens? Is there any excitement to look forward to in heaven, that can sustain a disciple of Christ through the boring backwaters of God-focused earthly life?
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